A signal in VelocityIQOS is any meaningful indicator that suggests a company’s priorities, needs, or timing may be changing. Not all data qualifies as a signal.
VelocityIQOS evaluates signals based on:
- Relevance to the account
- Freshness of the information
- Context surrounding the change
- Potential impact on buying behavior
Signals may originate from organizational changes, technology changes, operational events, or broader market movement. Signals are continuously reassessed. As time passes, older signals naturally decay and carry less influence.
This ensures recommendations reflect what is happening now — not what happened in the past.